Creator Image Theft: Response Plan for Instagram and TikTok
An operations-style response plan for creators dealing with image reuse, fake fan pages, and impersonation funnels.
Define severity tiers first
Classify incidents as low, medium, or high impact. High impact includes money scams, fake subscriptions, and reputation abuse.
Use one incident tracker across platforms
Track account links, copied assets, report IDs, and outcomes in one sheet so your team can coordinate.
Batch report windows
Run reporting in scheduled blocks rather than ad-hoc all day. Batch handling improves consistency and reduces fatigue.
Publish clear official-account signals
Keep your official handle links visible on every platform bio to reduce follower confusion.
Review recurrence monthly
Measure whether repeat incidents are dropping. If not, tighten profile visibility and escalation thresholds.
Quick FAQ
Should creators watermark everything?
Watermarking can help attribution, but monitoring and fast reporting drive most outcomes.
Is a VA enough for handling this?
A VA can run tracking and first-pass reporting, but escalation rules should be defined by you.